THE CHALLENGE

A Spanish client wanted to analyse and redesign their digital health app (already on the market for several years) based on user-experience principles. The app was focused on calcuting the insulin dosage for people with type 1 diabetes and had been developed by a person with diabetes. With investment came the challenge to improving the app and make it more accesible for people with type 1 and type 2 diabetes, while establishing and securing more collaborators within the healthcare industry.

 

UNDERSTANDING THE INDUSTRY AND THE STAKEHOLDER - UX REDESIGN PROCESS OUTLINE

The redesgin of the app included several stages. It was not proposed a whole redesign because the existing users might have already a mental model of how they navigate and use the mobile app. Thus it was better to spot the problems and fix them gradually, so the app didn’t risk losing any current users.

I. Understand & Research

• Business goals
• Marketing and branding goals
• Analyse existing data (analytics, reviews)
• Competitive analysis

II. UX Audit

• Audit for mobile app on UX best practices
• Review user’s main flows; suggest improvements based on interaction design best practic

III. User research

• Target audience
• Users general tasks and goals
• Users’ context - technology, devices
• Build user persona(s) and journeys

IV. Stepwise re-design (mobile app)

• Highlight important issues users have, the non-working aspects (eg. navigation, technical, content);
• Propose new solutions, making sure there is a consistency with the web application.

 

This was suggested to be an iterative process so the app can improve as soon as possible, without the risk of losing users, while gaining an understanding of the usability problems every month or so.

 

THE OUTCOME

After the research phase and the low and high fideliety screens, the mobile app, in collaboration with UI designers, looked like this:

 

Example drafts of the before and after UI and UX Design:

THE IMPACT

A complete rebranding and UX/UI redesign of the mobile app allowed to company to re-position themselves as market leaders in the digital health space.