How to use social proof to influence users & make money

Explaining the power of social proof in design.

How beautiful web design influences our thinking and feeling

Have you ever chosen a website with beautiful design and trusted that the people providing the services there were more competent than another less organized and poorly designed website? And was it so?

Simple onboarding for a mobile app (case study)

Should I use video on my home page?

The trend is video on home page - good or bad?

Forget business goals - It's time to look at behavior

The world needs this: benefits for people, not features

“People don't buy products; they buy better versions of themselves”

How to kick ass at habit-forming apps (Hook Model)

Explaining the Hook Model by Nir Eyal - a great source of inspiration when building habit-forming products for designers, developers, project managers and business people.

Why you need to start thinking about successful user experience